Bernie's Grocery & More Bernie’s Grocery & More is currently planning to open in San Ysidro, New Mexico by late 2007. Bernie’s offers the local residents and all of Jemez valley a large selection of consumer items at competitive prices. With the rising cost of travel and the distance to the nearest big chain stores, Bernie’s provides the convenience and selection that will create loyal customers for years to come. Based on the name of the late Bernabe Trujillo a well known and liked member of the community, Bernie’s is a family owned and operated business that carries on the tradition of Bernabe “Bernie” through building lasting relationships in the region. Bernie’s is located on Hwy 550, a main commuter highway between Bernalillo and Farmington that provides a consistent amount of traffic on a daily basis. It is also a main passing point for those traveling into Jemez Pueblo, Jemez Springs, Ponderosa, and other small towns off of route 4. Bernie’s Grocery & More offers the following types of consumer goods. Perishables Non Perishables Fresh & Frozen Meats Fresh and Frozen Vegetables Prepared Frozen Dinners Deli Style Pre-Packaged Items Dry Goods Canned Goods Snacks and Candies Bakery and Desert Items Sodas and Water Sport Drinks Baby Care Products Cooking Items Children’s Toys & Gifts Greeting Cards Hardware Car Care Sporting Goods Religious Items Local Souvenirs Medical and Non-Prescription Goods Small Electronics * Most of the general merchandise items will fall into the dollar store theme. With an average profit margin of 40% to 50%.   Our goal is to enrich the lives of rural residents through local consumer access to groceries and general merchandise. We believe that our efforts will stimulate others to open retail stores in the same area and provide a much-needed boost to the local economy. As part of the rural landscape of Sandoval County, Bernie’s Grocery and More will remain committed to providing staple items to residents with their economical levels in mind. Serving the community through nutritional choices and cost effective shopping.  One of the unique ways that Bernie’s Grocery & More will give back to the community is through product assigned donations. What this means is certain items within the store will be designated as (donation from profit). The following chart will show the items under the donation from profit category. ALL Religious items: Candles, Chains etc. Each item marked with yellow price tag. Donation at 100% of profit over the cost of item. Donation to Father Don at the San Ysidro Catholic Church –San Diego Mission All Sporting Good items: Baseballs, Gloves, Fishing Gear etc. Each item marked with yellow price tag. Donation at 100% of profit over the cost of item. Donation to San Ysidro Parks and recreation department for developing additional athletic programs and material. All safety equipment: Fire Alarms, Flashlights, First Aid Items etc. Each item marked with yellow price tag Donation at 100% of profit over the cost of item. Donation to the San Ysidro Volunteer fire department. Other: Each item marked with Blue price tag Donation to various non-profit organizations Red Cross, DWI Programs, County Non-Profit groups. Bernie’s Grocery and More plans to expand their operations into additional floor space by late 2009-2010. This will provide additional food services such as a full line deli and meat packaging area. In addition, this will allow for the expansion of our dollar item area. Although with any business venture there is a certain amount of risk, we believe that with the support of the community and a strong commitment to succeed despite the sacrifices, Bernie’s Grocery and More will serve our rural community for many years to come.